Well, finally, some good news. Ten Network is going to revamp its dedicated sports channel, One TV, and relaunch it adding dramas, movies onto its daily schedule. Net profits have been falling steadily and according to Lachlan Murdoch "The half-year results are not acceptable and immediate action is already under way to address them,"
Well finally, someone is going to revamp that channel. Watching One TV, with its focus on Australian basketball (which is a sport that not many here watch), the occasional golf show (not exactly prime time or any time sports material), it really does not take a rocket scientist to figure that out. I did wish though that One TV had made a more dedicated push towards broadcasting sports that the majority of Australians follow like cricket. The Cricket World Cup 2011 was embarrassingly left out of the schedule of all free to air channels, except for a couple of token Aussie games (and the one with India only showed half the innings).
Maybe a concerted effort to promote F1 Grand Prix racing with greater depth like analysis or daily highlights to reach out to the large fan following here in Australia?
Sometimes, an acute business mind is needed more than a free flowing conversational individual dressed in a full suit. You can hardly expect One TV to compete effectively with Ten Network's dedicated TV series oriented show ELEVEN or the other TV oriented shows from the SEVEN and NINE Networks.
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